Sometimes it’s a global brand.
Sometimes it’s a founder with a good idea.
Sometimes it’s a company doing something genuinely interesting that nobody understands yet.
TBXKL – You know your business.I find the story.
Companies. Founders. Experts.
I develop ideas, films and formats for people with something worth saying – and make sure other people actually get it.
Creative Direction · Brand Storytelling · Film
Nuremberg / Erlangen
A little perspective.
Not every storyneeds a stadium.
All good.
What matters isn’t how big it is.
It’s whether there’s a good story in there.
A few things we’ve made.
75 years. Five films. Quite a stage.
For adidas’ 75th anniversary at its Herzogenaurach campus, we developed the stage-content concept and produced five films for the live programme. Manuel Neuer and Thomas Müller were on stage. The films became part of the celebration, not just something playing between acts.
Part of the show. Not just on the screens.
The 75th anniversary celebration / Herzogenaurach campus Before the anthem, there was a pitch.
For Universal Music’s bid for the official UEFA EURO 2024 song, we created the pitch film. After the bid succeeded, we also produced the artist-announcement film, shot at Munich’s Allianz Arena and shown during the group-stage draw broadcast on ZDF. Two rather different briefs. One story.
Turns out the first film wasn’t the last.
Behind the scenes / Allianz Arena, Munich A music video. And everything around it.
For Rea Garvey’s “Is It Love?”, we filmed the black-and-white music video at RAW Studios in Berlin, along with a behind-the-scenes making-of. Less colour. Plenty of character.
Turns out colour isn’t compulsory.
Behind the scenes – RAW Studios, Berlin · 01:33 More than a campus.
For FAU Erlangen-Nürnberg, we photographed the people, places and everyday life behind the university. The images were created for numerous websites and channels across FAU. FAU’s wider website relaunch later won Gold at the MUSE Awards (2026, Website – Best User Experience).
People first. Buildings included.
Making complex things worth watching.
Science rarely has a shortage of good stories. It just doesn’t always look like one at first. For N-Squared, we translate complex topics into visual narratives – finding the image, analogy or human perspective that turns knowledge into something people want to understand.
Understand first. Explain second.
Five years. Three hours. One story.
A five-year strategy. An investor audience. And a presentation that didn’t have to live on slides. For adidas, we developed a three-hour, film-led strategy show, with each executive board member telling the story of their division from a different location around the Herzogenaurach campus.
Turns out strategy can have a plot.
Start with the people behind it.
For Kräuterbande, we told the story of the people who started it. No polished founder mythology, no scripted success story – just the ideas, decisions and personalities behind the brand, told as naturally as possible. Because sometimes the best way to explain a brand is to let the founders do it themselves.
Their story. In their words.
One university. A lot to explain.
For FAU Erlangen-Nürnberg, we create films about degree programmes, research, science and the people behind them. Different subjects, same ambition: making complex things understandable without dumbing them down.
A university is more than its course catalogue.
Cybersecurity. Minus the cyber clichés.
VIAMA deals with things that can get complicated fast: cybersecurity, NIS2 and corporate responsibility. Together, we turn them into communication people can actually understand – from films and campaigns to visual concepts and interactive experiences. Less hoodies and green code. More decisions that matter.
Making cybersecurity feel less like IT.
In good company.
Brands
- adidas
- UEFA
- Universal Music
- FAU
- Viama
- N-Squared
- Playmobil
- Sony Music
- Kräuterbande
- Intercord Records
- And a few more.
Plus a few artists you might have heard of.
- Rea Garvey
- David Guetta
- Nico Santos
- Topic
- Felix Jaehn
- RAF Camora
- Kool Savas
- Max Giesinger
- Alle Farben
- Italobrothers
- And a few more.
1B+ views · 2× gold & platinum · 4× music video awards
Selected recognition – 6
- 01Gold & Platinum certifications–ATB × Topic × A7S, “Your Love”
- 02Gold & Platinum certifications–Topic, “Breaking Me”
- 03Winner, Best Special EffectsMVCMAItalobrothers, “Stay”
- 04Winner, Best Lyric VideoMVCMATopic × A7S × Lil Baby, “Why Do You Lie To Me”
- 05Winner, Best Lyric VideoMusic Video UndergroundItalobrothers, “Stay”
- 06Winner, Best Lyric VideoMunich Music Video AwardsItalobrothers, “Stay”
Complex?Good.
Science. Technology. Industry. Business.
If your explanation usually starts with “It’s a bit complicated…” we’ll probably get along.
You know your business.
I find the story, the perspective and the format that makes other people understand why it matters.
Find the story.
- Positioning
- Narrative
- Creative Direction
- Concepts
- Formats
Make the thing.
- Films
- Photography
- Campaigns
- Branded Content
- Visual Stories
Keep it moving.
- Recurring Formats
- Founder / CEO Content
- Ongoing Communication
- Content Systems
- Long-term Creative Support
About.
Tobias Keil.
Creative Director at FATHER&SUN · Nuremberg / Los Angeles
People usually come to me for a film.
Fair enough. I love making them.
Then we start talking. About the brand, the people, the actual problem. One question becomes five. Sometimes the film gets better. Sometimes I realise it shouldn’t be a film at all.
Slightly inconvenient. Usually worth it.
The rest I do with some pretty good people at FATHER&SUN.
The thoughts here are mine. The work is ours.
Based near Erlangen, at FATHER&SUN in Nuremberg. Happy to travel when the story is worth it.
FATHER&SUN ↗Got somethinghard to explain?
Good.Send me the messy version.
No finished brief required. Tell me what you’re trying to do.